Amazon ushered Alexa into the next era of AI with the introduction of Alexa+. As part of the launch, I led the creative direction for the keynote sizzle video, crafting a dynamic narrative that showcased Alexa+'s advanced capabilities. Additionally, I designed the motion language for the signature Alexa+ animation, establishing a visual identity that captures the cutting-edge essence of this next-generation technology.
A collaboration with Amazon and the production company Revery to create a product film to launch the new Amazon Kindle: Kindle Paperwhite. We created a “product focused” open and close that were integrated seamlessly into a live action lifestyle commercial.
A collaboration with Amazon on the Fire TV Stick 4K launch. CG rooms were created to emphasize the entertainment value of the product and demonstrate its capabilities. The work included creating CG renders that were used as both stills and motion graphics by the amazon.com team to launch the new Fire TV Stick 4K.
Wireframe of CG rooms